Trax Technology Solutions Pte Ltd., is a leading provider of in-store execution monitoring solutions for the fast moving consumer goods industry (FMCG). Utilizing proprietary image recognition technologies, Trax provides its partners with real-time in-store data more accurately, efficiently and cost effectively than ever before.
Sales personnel armed with mobile devices photograph retail shelves and upload pictures to Trax’ servers in the Amazon AWS cloud. There, SKUs are identified and data analyzed.
Within minutes, sales personnel receive live reports for action to be taken immediately while in store. Data is also transferred to HQ for further analysis, supervision and control. Trax systems provide immediate feedback on out-of-stocks, distribution, assortment, share of shelf, competition analysis, POS materials, exhibitions and more.