AllCloud Helps HighWire Press Redesign Salesforce for Business Gain

AllCloud Blog: Cloud Insights and Innovation

HighWire Press delivers an intelligent digital publishing platform for the research and academic market. The company’s product suite encompasses a multi-type content platform, content analytics tools and identity and access management. Founded by Stanford University Libraries in 1995, HighWire Press was formed to help academic publishers host peer-reviewed content online.

HighWire had been using Salesforce since 2012 to support sales, marketing and customer service processes globally. During those years, there were many modifications to the system from several employees, resulting in a tangle of customizations which were difficult to manage. This situation also resulted in broken integrations to key applications along with a poor user experience . In 2016, the company was coming up for renewal on Salesforce and the executive team needed to decide upon a future strategy. They wanted to keep Salesforce, but upgrading on top of the heavily-customized version would only result in more issues.

“Our goal was to get the best we could out of Salesforce without a ton of modifications, fix the integrations with critical third-party tools and have a manageable system which we could enhance and grow with over time”, shared Jim Longo, VP of Operations at HighWire.

The company chose AllCloud to diagnose the problems with the legacy build and then implement a new build of Salesforce that included integrations with NetSuite and JIRA.

Find out how HighWire successfully redeployed to gain sales alignment, faster customer service and governanceRead their story here.